drinks with anne hathaway

The Public Theater Organization puts on shows in Central Park for free! In order to make money they are doing an auction. What they are auctioning off just makes me smile.

better at what cost?

Every year Apple drops news of its newest treasure during the much anticipated annual conference at which Jobs himself gives a speech. The new iPhone is soon to arrive much to the joy of those who have 200 bucks to drop on gadgets.

While the excitement created each year guarantees PR for the company it also presents the threat of a total flop for the new gadget when it cannot out-do the release of the previous year or meet the high expectations of those in waiting.

The continuity of such releases also presents a problem in the long run because it may train consumers to expect new releases and not spend money on the previous models in the months leading up to the new release.

Aside from potential issues for Apple, what will we do with the growing trash piles of phones left for the new models?

cultural standpoints

My strategy class at the Brandcenter put together a series of white papers we are calling Cultural Standpoints. Each team or individual writer chose a topic to research and dissect how the trend at hand could influence consumers or brands. We hope that this is the first of many Cultural Standpoint books to come out of the strategy classes at the VCU Brandcenter.

Open publication - Free publishing - More standpoints

Here is a link to the book: http://issuu.com/partesotti/docs/cultural_standpoints_final